SEO Specialist job description template (India, 2026)

What does a SEO Specialist do?

Organic search is the cheapest sustained acquisition channel an SME has, and the SEO Specialist is the person who makes it work: finding the questions the audience actually searches, making sure the site is crawlable, fast and indexable, planning and briefing content that answers those questions, fixing on-page issues, earning links where they matter, and — increasingly — thinking about how the company shows up in AI answers. In a small company the same person often writes briefs, checks the developer's fixes and reports to the founder.

The posting should say the site's current state, the platform, the content team the role works with, whether local SEO or app-store visibility is in scope, the tools available, and how success is measured. SEO attracts many candidates with certificates and few with results; the posting should ask for results.

SEO Specialist responsibilities

Written as work the person does, not qualities they have. A responsibility a candidate can picture is one they can decide about.

• Own the organic search strategy for [site]: keyword and intent research, content gaps, priorities and a quarterly plan tied to business goals.
• Run technical SEO: crawlability, indexation, site speed and Core Web Vitals, structured data, sitemaps and redirects, working with the developer on fixes.
• Plan and brief content with the writer — the question, the intent, the structure, the on-page elements — and review it before publishing.
• Optimise existing pages: titles, headings, internal links, content updates, and consolidation of pages that compete with each other.
• Earn links and mentions that matter — partnerships, digital PR, directories and listings that fit — without buying links.
• Manage local SEO where relevant: business profiles, reviews, location pages and consistency of business information.
• Track and report monthly: organic traffic, rankings for priority topics, indexation health, leads or sales from organic, and the reasons behind changes.
• Stay current on search and AI-answer developments and adjust the approach with evidence, not trends.

SEO Specialist requirements and qualifications

Keep the required list to what you would actually reject a candidate for. Everything else goes under nice to have — a long required list mostly filters out the people you wanted.

• Graduate, with 2 to 5 years in SEO, in-house or agency, with sites you grew organically that you can describe with numbers.
• Hands-on with Search Console, an analytics tool, a crawler and a keyword tool, and able to read a site's technical state yourself.
• Understands search intent and content quality well enough to brief a writer, and technical SEO well enough to brief a developer.
• Comfortable with spreadsheets for analysis and reporting, and with basic HTML.
• Honest about attribution and timelines: SEO results take months, and the specialist should say so.
• Clear written communication in English; Hindi for regional content strategy where relevant.

Nice to have

• Experience with our platform — WordPress, Shopify, a custom stack — and its SEO quirks.
• Local SEO or multi-location experience, if relevant.
• Experience with how content gets cited in AI answer engines, and with structured data beyond the basics.

Salary, CTC and terms for a SEO Specialist in India

State a CTC range. Postings without one get fewer and worse-matched applications, and the range is the first thing an Indian candidate looks for. Say how the CTC is made up — fixed, variable, and any statutory components — so the in-hand figure is not a surprise at offer stage.

• State the CTC and whether any variable is tied to organic traffic or leads — with a long enough horizon, since SEO results lag by months.
• State the tools and budget available; a specialist without tools or a content budget cannot deliver, and candidates will ask.
• State whether the role is in-office, hybrid or remote; SEO roles are often remote-friendly.
• Notice period is typically 30 days.

SEO Specialist job description template

Replace every [placeholder]. Cut anything that is not true of your company — a generic paragraph is worse than no paragraph.

SEO Specialist — [Company name], [City]

Employment type: Full-time | Location: [City] / [On-site, hybrid or remote] | CTC: [range] per annum | Experience: [years]

About the role
Organic search is the cheapest sustained acquisition channel an SME has, and the SEO Specialist is the person who makes it work: finding the questions the audience actually searches, making sure the site is crawlable, fast and indexable, planning and briefing content that answers those questions, fixing on-page issues, earning links where they matter, and — increasingly — thinking about how the company shows up in AI answers. In a small company the same person often writes briefs, checks the developer's fixes and reports to the founder.
The posting should say the site's current state, the platform, the content team the role works with, whether local SEO or app-store visibility is in scope, the tools available, and how success is measured. SEO attracts many candidates with certificates and few with results; the posting should ask for results.

What you will do
- Own the organic search strategy for [site]: keyword and intent research, content gaps, priorities and a quarterly plan tied to business goals.
- Run technical SEO: crawlability, indexation, site speed and Core Web Vitals, structured data, sitemaps and redirects, working with the developer on fixes.
- Plan and brief content with the writer — the question, the intent, the structure, the on-page elements — and review it before publishing.
- Optimise existing pages: titles, headings, internal links, content updates, and consolidation of pages that compete with each other.
- Earn links and mentions that matter — partnerships, digital PR, directories and listings that fit — without buying links.
- Manage local SEO where relevant: business profiles, reviews, location pages and consistency of business information.
- Track and report monthly: organic traffic, rankings for priority topics, indexation health, leads or sales from organic, and the reasons behind changes.
- Stay current on search and AI-answer developments and adjust the approach with evidence, not trends.

What we are looking for
- Graduate, with 2 to 5 years in SEO, in-house or agency, with sites you grew organically that you can describe with numbers.
- Hands-on with Search Console, an analytics tool, a crawler and a keyword tool, and able to read a site's technical state yourself.
- Understands search intent and content quality well enough to brief a writer, and technical SEO well enough to brief a developer.
- Comfortable with spreadsheets for analysis and reporting, and with basic HTML.
- Honest about attribution and timelines: SEO results take months, and the specialist should say so.
- Clear written communication in English; Hindi for regional content strategy where relevant.

Nice to have
- Experience with our platform — WordPress, Shopify, a custom stack — and its SEO quirks.
- Local SEO or multi-location experience, if relevant.
- Experience with how content gets cited in AI answer engines, and with structured data beyond the basics.

Compensation and terms
- State the CTC and whether any variable is tied to organic traffic or leads — with a long enough horizon, since SEO results lag by months.
- State the tools and budget available; a specialist without tools or a content budget cannot deliver, and candidates will ask.
- State whether the role is in-office, hybrid or remote; SEO roles are often remote-friendly.
- Notice period is typically 30 days.

How to apply
Apply with your resume through this page. We reply to every application, and shortlisted candidates hear from us within [number] working days.

Screening questions for SEO Specialist applicants

Five questions is the ceiling on ofper, and it is the right ceiling: a form that asks more than that costs applications. Use them for the things that decide a shortlist, not for anything the resume already says.

Questions, answered straight