Digital Marketing Executive job description template (India, 2026)
A Digital Marketing Executive job description written for Indian companies: responsibilities, requirements, CTC and notice-period framing, five screening questions, and the full text to copy or post on ofper.
Last updated 3 September 2026. Competitor pricing and plan limits are re-verified against each vendor’s own pages.
What does a Digital Marketing Executive do?
For most Indian SMEs, digital marketing means one person running the campaigns that bring in leads or orders: setting up and optimising Meta and Google ads, building the landing pages and forms they point to, running email and WhatsApp broadcasts, making sure conversions are tracked, and reporting cost per lead or cost per order every week. In a small company the same person briefs the designer, writes the ad copy and answers the founder's question about why last week's number moved.
The posting should say which channels and budgets the role runs, what the conversion is — a lead, a demo, an order, an app install — the tools in use, and whether the role includes organic social, SEO or content. 'Digital marketing' attracts everyone; the channels and the metric attract the right people.
Digital Marketing Executive responsibilities
Written as work the person does, not qualities they have. A responsibility a candidate can picture is one they can decide about.
- Plan, set up and optimise paid campaigns on [Meta / Google / other] against a monthly budget and a target cost per [lead / order / install].
- Build and improve landing pages and forms with the designer and developer, and run tests on copy, creative and offers.
- Run email and WhatsApp campaigns — segmentation, copy, scheduling, compliance with consent — and report their results.
- Own conversion tracking: pixels, tags, UTM discipline and the analytics setup, so that every lead or order is attributed correctly.
- Brief creatives for ads and campaigns, write or edit ad copy, and keep a library of what performed.
- Report weekly on spend, leads or orders, cost per result, and the reasons behind changes, and propose reallocations.
- Coordinate with sales or operations on lead quality and follow-up, and feed their findings back into targeting.
- Stay current on platform changes and test new formats and channels with small budgets.
Digital Marketing Executive requirements and qualifications
Keep the required list to what you would actually reject a candidate for. Everything else goes under nice to have — a long required list mostly filters out the people you wanted.
- Graduate, with 1 to 4 years running paid digital campaigns with your own budget and a cost-per-result target.
- Hands-on with Meta Ads Manager and Google Ads, and with an analytics tool and tag management.
- A record of campaign results you can describe with numbers — spend, results, cost per result — and what you changed to improve them.
- Comfortable with spreadsheets for reporting and with landing-page and email tools.
- Writes clear ad and email copy in English and Hindi; a regional language is a plus for regional campaigns.
- Analytical and honest: reports the bad weeks with reasons.
Nice to have
- Experience in our category — D2C, edtech, real estate, B2B services — and its lead-quality dynamics.
- Experience with WhatsApp Business API tools and consent management.
- Basic SEO or organic social experience, if the role includes them.
Salary, CTC and terms for a Digital Marketing Executive in India
State a CTC range. Postings without one get fewer and worse-matched applications, and the range is the first thing an Indian candidate looks for. Say how the CTC is made up — fixed, variable, and any statutory components — so the in-hand figure is not a surprise at offer stage.
- State the CTC and whether any variable is tied to results — and if so, on what, because cost-per-lead targets can be gamed by lead quality.
- State the budget range the role manages; it defines the seniority more than the title.
- State the working days and hours, and whether campaign launches or festive sales need weekend work.
- State whether the role is in-office, hybrid or remote. Notice period is typically 30 days.
Digital Marketing Executive job description template
Replace every [placeholder]. Cut anything that is not true of your company — a generic paragraph is worse than no paragraph.
Digital Marketing Executive — [Company name], [City] Employment type: Full-time | Location: [City] / [On-site, hybrid or remote] | CTC: [range] per annum | Experience: [years] About the role For most Indian SMEs, digital marketing means one person running the campaigns that bring in leads or orders: setting up and optimising Meta and Google ads, building the landing pages and forms they point to, running email and WhatsApp broadcasts, making sure conversions are tracked, and reporting cost per lead or cost per order every week. In a small company the same person briefs the designer, writes the ad copy and answers the founder's question about why last week's number moved. The posting should say which channels and budgets the role runs, what the conversion is — a lead, a demo, an order, an app install — the tools in use, and whether the role includes organic social, SEO or content. 'Digital marketing' attracts everyone; the channels and the metric attract the right people. What you will do - Plan, set up and optimise paid campaigns on [Meta / Google / other] against a monthly budget and a target cost per [lead / order / install]. - Build and improve landing pages and forms with the designer and developer, and run tests on copy, creative and offers. - Run email and WhatsApp campaigns — segmentation, copy, scheduling, compliance with consent — and report their results. - Own conversion tracking: pixels, tags, UTM discipline and the analytics setup, so that every lead or order is attributed correctly. - Brief creatives for ads and campaigns, write or edit ad copy, and keep a library of what performed. - Report weekly on spend, leads or orders, cost per result, and the reasons behind changes, and propose reallocations. - Coordinate with sales or operations on lead quality and follow-up, and feed their findings back into targeting. - Stay current on platform changes and test new formats and channels with small budgets. What we are looking for - Graduate, with 1 to 4 years running paid digital campaigns with your own budget and a cost-per-result target. - Hands-on with Meta Ads Manager and Google Ads, and with an analytics tool and tag management. - A record of campaign results you can describe with numbers — spend, results, cost per result — and what you changed to improve them. - Comfortable with spreadsheets for reporting and with landing-page and email tools. - Writes clear ad and email copy in English and Hindi; a regional language is a plus for regional campaigns. - Analytical and honest: reports the bad weeks with reasons. Nice to have - Experience in our category — D2C, edtech, real estate, B2B services — and its lead-quality dynamics. - Experience with WhatsApp Business API tools and consent management. - Basic SEO or organic social experience, if the role includes them. Compensation and terms - State the CTC and whether any variable is tied to results — and if so, on what, because cost-per-lead targets can be gamed by lead quality. - State the budget range the role manages; it defines the seniority more than the title. - State the working days and hours, and whether campaign launches or festive sales need weekend work. - State whether the role is in-office, hybrid or remote. Notice period is typically 30 days. How to apply Apply with your resume through this page. We reply to every application, and shortlisted candidates hear from us within [number] working days.
Opens a free ofper workspace with the title, description and screening questions filled in.
Screening questions for Digital Marketing Executive applicants
Five questions is the ceiling on ofper, and it is the right ceiling: a form that asks more than that costs applications. Use them for the things that decide a shortlist, not for anything the resume already says.
| Question | Type | Knockout | Why it earns a slot |
|---|---|---|---|
| Have you personally run paid campaigns on Meta or Google with your own budget and a cost-per-result target for at least 1 year? | Yes / No (pass: Yes) | Yes | Separates campaign operators from people who have supported an agency. |
| Roughly what monthly ad budget did you manage in your last role, in lakhs? (Whole number) | Number (pass: 0+) | No | Not a knockout — calibrates seniority and the interview. |
| Have you set up conversion tracking — pixels, tags, UTMs — yourself? | Yes / No (pass: Yes) | No | Tracking ownership is the difference between reporting and guessing; shapes the interview. |
| What is your current notice period, in days? | Number (pass: 0 to 60) | No | Scheduling. |
Questions, answered straight
What should a Digital Marketing Executive job description include?
The channels, the budget range, the conversion the role is measured on, the tools, whether organic social, SEO or content are included, the working pattern around launches, and the CTC. 'Digital marketing' alone attracts everyone; channels, budget and metric attract the right people.
Should I hire in-house or use an agency?
An agency makes sense for setup and for budgets too small to justify a hire; an in-house executive makes sense once the budget and the need for daily attention justify it, usually when lead quality and landing pages need someone inside the company. Many SMEs use an executive to manage an agency.
How much experience should a Digital Marketing Executive have?
One to four years running campaigns with their own budget and a cost-per-result target. Certificates without budget ownership are common on applications; ask for the numbers instead.