Social Media Manager job description template (India, 2026)

What does a Social Media Manager do?

Indian brands, from a D2C label to a B2B software company to a clinic chain, now depend on social media for discovery and trust. The Social Media Manager plans the calendar, writes and often shoots and edits the content — reels, carousels, posts, stories — works with designers and creators, manages comments and messages, tracks what performs, and reports growth and engagement against goals. In a small company the role also handles influencer coordination and the occasional crisis in the comments.

The posting should say which platforms, what the brand's voice is, whether the role includes creation — shooting, editing, design — or only planning and management, whether paid boosting and influencer work are in scope, and what the role is measured on. Social roles attract many applicants; the specifics sort them.

Social Media Manager responsibilities

Written as work the person does, not qualities they have. A responsibility a candidate can picture is one they can decide about.

• Own the content calendar across [Instagram / LinkedIn / YouTube / X / other]: themes, formats, cadence and campaign tie-ins, planned a month ahead.
• Create content: write captions and scripts, shoot and edit short video, design simple posts in Canva or with the designer, in the brand's voice.
• Manage the community: comments, DMs, mentions and reviews, within the response-time standard and the brand's tone, and escalate issues.
• Coordinate influencers and creators: outreach, briefs, deliverables, tracking and payments within budget.
• Track performance — reach, engagement, follower growth, clicks, leads or sales attributed — and report weekly with what to do more and less of.
• Run paid boosts and small social campaigns where in scope, with the digital marketing team.
• Monitor trends, formats and platform changes, and test them quickly.
• Maintain the brand's visual and verbal consistency across platforms, and the asset library.

Social Media Manager requirements and qualifications

Keep the required list to what you would actually reject a candidate for. Everything else goes under nice to have — a long required list mostly filters out the people you wanted.

• Graduate, with 1 to 4 years managing social media for a brand or an agency's clients, with accounts you grew that you can show.
• Strong writing in English and Hindi; a feel for what works on each platform and for the brand's voice.
• Hands-on content creation: shooting and editing short video on a phone, basic design in Canva, and scripting reels.
• Comfortable with platform analytics and a scheduling tool, and with reporting in a spreadsheet.
• Organised — a calendar that is actually followed — and responsive to the community during working hours.
• Calm and sensible in a negative-comment situation; knows what not to post.

Nice to have

• Experience in our category and with our audience.
• Video editing beyond phone apps, or photography.
• Influencer campaign experience with budgets and tracking.

Salary, CTC and terms for a Social Media Manager in India

State a CTC range. Postings without one get fewer and worse-matched applications, and the range is the first thing an Indian candidate looks for. Say how the CTC is made up — fixed, variable, and any statutory components — so the in-hand figure is not a surprise at offer stage.

• State the CTC and whether any incentive is tied to growth or engagement — and be careful, because follower counts are easy to inflate.
• State whether the role includes creation or only management; the two are different jobs with different salaries.
• State the working pattern: community management often needs evening and weekend attention; say how it is handled and compensated.
• State whether the role is in-office, hybrid or remote, and whether shoots require presence. Notice period is typically 30 days.

Social Media Manager job description template

Replace every [placeholder]. Cut anything that is not true of your company — a generic paragraph is worse than no paragraph.

Social Media Manager — [Company name], [City]

Employment type: Full-time | Location: [City] / [On-site, hybrid or remote] | CTC: [range] per annum | Experience: [years]

About the role
Indian brands, from a D2C label to a B2B software company to a clinic chain, now depend on social media for discovery and trust. The Social Media Manager plans the calendar, writes and often shoots and edits the content — reels, carousels, posts, stories — works with designers and creators, manages comments and messages, tracks what performs, and reports growth and engagement against goals. In a small company the role also handles influencer coordination and the occasional crisis in the comments.
The posting should say which platforms, what the brand's voice is, whether the role includes creation — shooting, editing, design — or only planning and management, whether paid boosting and influencer work are in scope, and what the role is measured on. Social roles attract many applicants; the specifics sort them.

What you will do
- Own the content calendar across [Instagram / LinkedIn / YouTube / X / other]: themes, formats, cadence and campaign tie-ins, planned a month ahead.
- Create content: write captions and scripts, shoot and edit short video, design simple posts in Canva or with the designer, in the brand's voice.
- Manage the community: comments, DMs, mentions and reviews, within the response-time standard and the brand's tone, and escalate issues.
- Coordinate influencers and creators: outreach, briefs, deliverables, tracking and payments within budget.
- Track performance — reach, engagement, follower growth, clicks, leads or sales attributed — and report weekly with what to do more and less of.
- Run paid boosts and small social campaigns where in scope, with the digital marketing team.
- Monitor trends, formats and platform changes, and test them quickly.
- Maintain the brand's visual and verbal consistency across platforms, and the asset library.

What we are looking for
- Graduate, with 1 to 4 years managing social media for a brand or an agency's clients, with accounts you grew that you can show.
- Strong writing in English and Hindi; a feel for what works on each platform and for the brand's voice.
- Hands-on content creation: shooting and editing short video on a phone, basic design in Canva, and scripting reels.
- Comfortable with platform analytics and a scheduling tool, and with reporting in a spreadsheet.
- Organised — a calendar that is actually followed — and responsive to the community during working hours.
- Calm and sensible in a negative-comment situation; knows what not to post.

Nice to have
- Experience in our category and with our audience.
- Video editing beyond phone apps, or photography.
- Influencer campaign experience with budgets and tracking.

Compensation and terms
- State the CTC and whether any incentive is tied to growth or engagement — and be careful, because follower counts are easy to inflate.
- State whether the role includes creation or only management; the two are different jobs with different salaries.
- State the working pattern: community management often needs evening and weekend attention; say how it is handled and compensated.
- State whether the role is in-office, hybrid or remote, and whether shoots require presence. Notice period is typically 30 days.

How to apply
Apply with your resume through this page. We reply to every application, and shortlisted candidates hear from us within [number] working days.

Screening questions for Social Media Manager applicants

Five questions is the ceiling on ofper, and it is the right ceiling: a form that asks more than that costs applications. Use them for the things that decide a shortlist, not for anything the resume already says.

Questions, answered straight