Graphic Designer job description template (India, 2026)

What does a Graphic Designer do?

In a small company the Graphic Designer is the whole visual team: the daily Instagram creative, the Meta ad variants, the Diwali greeting, the product brochure, the trade-show standee, the pitch deck, the packaging label with its statutory declarations, and the website banner — often all in the same week. The work is high-volume and deadline-driven, and the designer has to hold the brand together across all of it while turning around requests from marketing, sales and the founder.

The posting should say what kinds of work dominate — social and ads, print and packaging, presentations — the tools, the brand's state (a guide, a partial one, nothing), the volume, and whether motion or video is in scope. 'Graphic designer' attracts a very wide range of portfolios; the specifics attract the right one.

Graphic Designer responsibilities

Written as work the person does, not qualities they have. A responsibility a candidate can picture is one they can decide about.

• Design daily marketing creatives — social posts, stories, reels covers, ad banners in every platform size — on brand and on schedule.
• Produce print and packaging artwork — brochures, flyers, standees, labels with correct statutory declarations — print-ready with correct bleed, colour and resolution.
• Design presentations, one-pagers and sales collateral that the sales team can use and edit.
• Maintain and extend the brand guidelines: logo usage, colour, type, templates, and an organised asset library.
• Adapt campaign concepts across formats — a hero visual into social, ads, email, print and website — consistently.
• Work with the marketing team on briefs and with the printer on specifications, proofs and reprints.
• Produce simple motion graphics or video edits where in scope, or coordinate with a video editor.
• Manage the request queue, turnaround expectations and version control so nothing ships with the wrong logo or price.

Graphic Designer requirements and qualifications

Keep the required list to what you would actually reject a candidate for. Everything else goes under nice to have — a long required list mostly filters out the people you wanted.

• Degree or diploma in design, or equivalent experience, with 1 to 4 years designing marketing material for a brand or agency and a portfolio to show.
• Fluent in Adobe Photoshop, Illustrator and InDesign or their equivalents, and in Canva for templates the team uses.
• Understands print production — bleed, CMYK, resolution, paper — and digital formats for every platform.
• Strong typography and layout fundamentals; can work within a brand system and improve it.
• Fast and organised under a high-volume request queue, with clean file management.
• Takes feedback well and can explain design decisions to non-designers.

Nice to have

• Motion graphics in After Effects or short video editing.
• Packaging design experience with Indian labelling requirements.
• Illustration skills or photography for product shoots.

Salary, CTC and terms for a Graphic Designer in India

State a CTC range. Postings without one get fewer and worse-matched applications, and the range is the first thing an Indian candidate looks for. Say how the CTC is made up — fixed, variable, and any statutory components — so the in-hand figure is not a surprise at offer stage.

• State the CTC and its split. Designer salaries vary widely with volume and scope; stating the expected weekly volume helps candidates judge the fit.
• State the working days and hours, and the reality around campaign and festive deadlines; say how overtime or compensatory offs are handled.
• State whether the role is in-office, hybrid or remote, and whether shoots or printer visits require presence.
• Notice period is typically 30 days.

Graphic Designer job description template

Replace every [placeholder]. Cut anything that is not true of your company — a generic paragraph is worse than no paragraph.

Graphic Designer — [Company name], [City]

Employment type: Full-time | Location: [City] / [On-site, hybrid or remote] | CTC: [range] per annum | Experience: [years]

About the role
In a small company the Graphic Designer is the whole visual team: the daily Instagram creative, the Meta ad variants, the Diwali greeting, the product brochure, the trade-show standee, the pitch deck, the packaging label with its statutory declarations, and the website banner — often all in the same week. The work is high-volume and deadline-driven, and the designer has to hold the brand together across all of it while turning around requests from marketing, sales and the founder.
The posting should say what kinds of work dominate — social and ads, print and packaging, presentations — the tools, the brand's state (a guide, a partial one, nothing), the volume, and whether motion or video is in scope. 'Graphic designer' attracts a very wide range of portfolios; the specifics attract the right one.

What you will do
- Design daily marketing creatives — social posts, stories, reels covers, ad banners in every platform size — on brand and on schedule.
- Produce print and packaging artwork — brochures, flyers, standees, labels with correct statutory declarations — print-ready with correct bleed, colour and resolution.
- Design presentations, one-pagers and sales collateral that the sales team can use and edit.
- Maintain and extend the brand guidelines: logo usage, colour, type, templates, and an organised asset library.
- Adapt campaign concepts across formats — a hero visual into social, ads, email, print and website — consistently.
- Work with the marketing team on briefs and with the printer on specifications, proofs and reprints.
- Produce simple motion graphics or video edits where in scope, or coordinate with a video editor.
- Manage the request queue, turnaround expectations and version control so nothing ships with the wrong logo or price.

What we are looking for
- Degree or diploma in design, or equivalent experience, with 1 to 4 years designing marketing material for a brand or agency and a portfolio to show.
- Fluent in Adobe Photoshop, Illustrator and InDesign or their equivalents, and in Canva for templates the team uses.
- Understands print production — bleed, CMYK, resolution, paper — and digital formats for every platform.
- Strong typography and layout fundamentals; can work within a brand system and improve it.
- Fast and organised under a high-volume request queue, with clean file management.
- Takes feedback well and can explain design decisions to non-designers.

Nice to have
- Motion graphics in After Effects or short video editing.
- Packaging design experience with Indian labelling requirements.
- Illustration skills or photography for product shoots.

Compensation and terms
- State the CTC and its split. Designer salaries vary widely with volume and scope; stating the expected weekly volume helps candidates judge the fit.
- State the working days and hours, and the reality around campaign and festive deadlines; say how overtime or compensatory offs are handled.
- State whether the role is in-office, hybrid or remote, and whether shoots or printer visits require presence.
- Notice period is typically 30 days.

How to apply
Apply with your resume through this page. We reply to every application, and shortlisted candidates hear from us within [number] working days.

Screening questions for Graphic Designer applicants

Five questions is the ceiling on ofper, and it is the right ceiling: a form that asks more than that costs applications. Use them for the things that decide a shortlist, not for anything the resume already says.

Questions, answered straight